“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

Who Cares? – Seth Godin

http://sethgodin.typepad.com/seths_blog/2012/01/who-cares.html Caring, it turns out, is a competitive advantage, and one that takes effort, not money.   Like most things that are worth doing, it’s not easy at first and the one who cares isn’t going to get a standing ovation from those that are merely phoning it in. I think it’s this lack of [...]